Tommy Lee Jones is Boss Coffee’s newest icon and his face is painted everywhere in Japan. Not only is he one of the many debonaire Hollywood gentlemen who have been imported into Japan’s marketing campaigns, but he gets the privilege of portraying an alien who inhabits the body of ‘Jones-san’ in order to study the human race through the Japanese people (and for some reason he doesn’t stick out like a sore thumb to all of the other Japanese people in the ads). 

There are about 20 ads, but these are the best and weirdest. And I think among all of them my favorite part is at the end when the narrator says “Lainboh Montahn”.

Is it just me, or do the Boss Coffee ads remind you of Bill Murray’s character in Lost in Translation? It’s ironic that the same company, Suntory, is behind both of them.